.It is actually the form of item that can merely have actually been dreamed up by a makeup performer along with many years of knowledge under her waistband. "When I initially obtained the example from the lab and placed it on my cheeks, I searched in the mirror and also mentioned, 'OMG. This is actually a magic,'" founder and also chief executive officer Bobbi Brown tells Refinery29, as a result the label. "There was actually nothing like it on the market when our experts launched it. I am actually really proud of that." Featuring a hydrating castor oil and beeswax base, the high shaded balm isn't just like a traditional lip and cheek rouge. As an alternative, it a lot more closely simulates healthy skin care than makeup. Magic Ointment left skin appearing dewy and also hydrated considering that it actually moisturized skin, all while incorporating a caress of colour (it is actually readily available in coral reefs, light pink, and oxblood, as well). Possibly best of all, it appeared good on people of every ages, coming from twenty-somethings to the 60+ set. (Jones Road also regularly includes versions of all ages in its own initiatives and product imagery.).